Out training focusses on areas such as research, buyer profiling, prospecting, client conversations, need generation, presenting, negotiating, and ultimately closing, and then developing accounts based on size and potential. This is where we specialise in developing your overall sales team’s capability not just to achieve success but to differentiate themselves from the competition.
Finding a sales trainer isn’t hard — the barriers to becoming one are low. Finding a good one is another matter. Our workshops are run by experienced trainers who specialise in their field, whether that’s essential sales skills, key account management or sales management, and who have each spent a minimum of ten years training sales professionals. We split our sales training into distinct categories, with specialist trainers for each.
Our training focuses on several areas, as detailed below. This is not an exhaustive list, as much of our training is bespoke. We would be happy to talk through your exact requirements and help design a programme for you that is fit for purpose.
Developing the skills to be a competent sales manager is essential for anyone leading a sales team, yet few specialist consultancies focus on sales leadership training. A lot of sales training fails simply because managers lack the skills to follow up and embed what’s been learned — which is why building sales management capability is essential to a high-achieving sales force. Typical training focuses on:
Developing your team’s ability to manage major accounts well is vital to maintaining and growing an organisation’s most valuable relationships. We’ve built our approach around the most advanced industry standards, so your key accounts get the level of expertise they need, especially in challenging times.
For experienced salespeople, going back over the basics — or running them through yet another generic sales process — is risky and largely ineffective. The core principles of selling haven’t changed much in decades, yet many organisations are still using sales processes developed in the 1960s. Advanced training needs to focus on practical application and sharpening modern techniques: power negotiation, customer profiling and motivational questioning, among others.
Whether for field, Hybrid, Online or Telesales roles, new salespeople need a thorough grounding in a good sales process. Many have never received formal training — inconceivable in most other professions. Our early-stage induction programmes embed these skills from the outset, so salespeople aren’t left to learn on the job at your customers’ expense.
We’ve been developing and designing training courses for organisations for over 20 years — courses that genuinely change the way people work as teams. Our experienced trainers are always happy to discuss how our training can help develop your teams and strengthen the leadership qualities of your team leaders and managers.
For more details on our training courses, please follow the links on the right.