Graham Price – Associate Trainer


You have arrived at this page as you are looking for an associate trainer who is proficient, 30 minutes from Central London and able to travel throughout the world. I do source a large degree of my work myself, but really enjoy doing associate work under the banner of other training companies.

I have made a conscious decision never to stop doing associate work, as I enjoy the sheer variety of projects I get involved in and the chance to work with other training companies. However I will never commit to work that I feel I am not able to offer excellent delivery in and I prefer work where there is practical evaluation after any training intervention.

I have 4 core areas of focus.

  1. Leadership and Team Development Training
  2. Working with Tracom and their Social Style Products
  3. Sales and Business Development Consultancy
  4. Instructional Design of training courses


Working in tandem with a team of associates delivering training workshops for Management teams, throughout the UK and Europe, such as Leadership, Performance Management, Recruitment & Retention, Coaching Skills, Conflict Resolution, Team Development and Change Management.

Delivering Team Development and Communication skills workshops, through a range of profiling tools such as SOCIAL STYLE, Belbin, MBTI StepI, & StepII, CPQ, and SDI. These Workshops focus on a broad range of areas encompassing Presentation Skillls and Dealing with Difficult People.

Graham works closely with TRACOM in Europe delivering training and Certification courses for a wide range of Social Style Products  including Social Style, Adaptive Mindset and BehaviouralEQ. This involves training;

  • Individual team members in Large to Medium organisations who wish to develop their Leadership, Sales and Communication skills through Tracom Products including Social Style.
  • Trainers and Facilitators in a wide range of organisations who wish to deliver their own programmes in their own organisation incorporating Tracom Products including Social Style.
  • Independant Trainers and Facilitators who wish to deliver their programmes in their clients incorporating Tracom Products including Social Style.

A personal view of the Tracom Social Style and Versatility Profile

“As a consultant who specialises in using a number of tools including Social Style and Versatility, I find it extremely useful in helping to change behaviour and improve productivity and effectiveness, whether this be in training sessions or for feedback on a one to one basis. By raising peoples self awareness of their own Behavioural Style and by working with them to realise the impact they can have on others, with different Social Styles, the results can be dramatic and immediate” Graham Price

A specialist in Sales consultancy, Graham is able to look at the COMPLETE® Business Development function and make recommendations for the most effective ways to generate more sales, more conversions or increased sales activity depending on the key priorities of your business. This can include training, re-organisation, strategy, marketing or a complete overhaul of your Route to Market.

Simply Increasing Business Performance

“There is a myriad of sales training companies out in the market place selling you the latest pneumonic or fad, but actually selling practical results there are not that many. Most Sales Directors/Sales Managers know instinctively what their salespeople should be doing, the real issue is getting them to do it and that is where I really feel we help” – Graham Price

A specialist area of focus for Graham is instructional design of training Interventions and courses. Using the very latest techniques in Accelerated Learning and brain based learning, he is able to design training courses that;

  • Maximise Learning Time
  • Engage learners
  • Increase delegate retention
  • Focus on Practical Skills

My Methodology

“My experience has shown me that many training programmes miss the mark because the training design is poorly done and the training does not engage the needs of the learners. Now this could be a problem from initially scoping the project itself but on the whole much “so called” training is nothing more than a glorified presentation. As an instructional Designer My role is to put the learning together in such a way that it takes minimum time, delivers maximum return, is enjoyable, memorable and is at the right intellectual level for the audience. In effect people need to remember what they have learned. To do this I use the latest techniques in Brain Based Learning (Accelerated Learning) and my experience designing training programmes to create the most effective training programme possible” – Graham Price

Accreditations and Certifications

Myers Briggs - MBTI Step 1 Accredited100%
Tracom Social Style Accredited100%
Myers Briggs - MBTI Step 2 Accredited100%
Tracom Social Style Master Certified Trainer100%
Belbin Team Roles Certified100%
SDI - Strength Deploymemt Inventory Certified100%