We specialise in delivering a number of sales training
programmes that assist sales people in adapting their approach to their clients, by profiling their customers effectively.
These broadly have two distinct themes.
The first is personality profiling, which develops the
skills to effectively read personality type preferences of clients, using MBTI (The person behind the behaviour they display).
The second is behavioral profiling which is based on
the behaviour that is observed and displayed using Social Style (Looking for trends in behaviours displayed).
We have detailed below the outline of our personality
profiling sales training programme, for details of our behavioural profiling programmes follow the links to the right
Personality Selling - Adapting your style
Being able to identify and recognise the underlying personality
type of clients is an essential skill for experienced sales people. Our programmes are designed to develop the practical skills
of how to recognise the signals a client transmits and use this to their advantage by adapting the style of their own approach
accordingly. Using the latest in thinking around personality type, we will help sales personnel to develop a range of techniques
and approaches to use immediately on their return to work, to get the most out of each and every client conversation.
Personality Selling - Training content
The content of our programmes will always be developed
with our client and also the attendees of the programme, allowing them a chance to map out their expectations of the programme
itself when the training starts.
This course is designed for sales people with a range of experience, who may have had little personality
profiling training but are keen to develop their skills in this area.
In the belief that to know others you first need to know yourself, this programme utilises various tools
including the Myers Briggs Type Indicator (MBTI) which is the most widely used profiling tool in the world. Once attendees
are comfortable with their own type we will use it to identify the type preference of their customers, with a focus on how
they take in information and make decisions.
At Accelerate we believe you learn “by doing” and the course content is centred around
many practical exercises, debates and practice using the techniques. By the end of the programme attendees will come away
with an action plan to apply their learning in their day to day working life
